Can your press release avoid the bin?

How do most businesses see media and press relations?In a nutshell: simple, effective and cheap when you can manage it internally. For a startup, press relations (PR) are unquestionably one of the fundamentals of the communication plan (think about the return on investment from that Techcrunch coverage…); as long as they do it right. While [...]

How to optimise SEO for your website in just a few easy steps

Optimising SEO is the life-long quest of marketers, bloggers and all businesses out there. As Google updates show - mind you their search algorithm changes about 500 times a year (!) - “mastering” SEO requires not only knowledge and understanding but also adaptability. With new social networks popping up here and there, new channels can [...]