Google BERT: Google announces the most important update of its algorithm in 5 years

Announcing BERT, one of the most important updates in the history of Search. And Google says so. 10% of the requests are concerned. A (truly) major update of the algorithm Google rarely communicates about new algorithms - to the great displeasure of specialists. Several times a year, it informs the SEO community when a larger [...]

How to optimise SEO for your website in just a few easy steps

Optimising SEO is the life-long quest of marketers, bloggers and all businesses out there. As Google updates show - mind you their search algorithm changes about 500 times a year (!) - “mastering” SEO requires not only knowledge and understanding but also adaptability. With new social networks popping up here and there, new channels can [...]