Checklist: How To Test a Mobile App

Consumers love mobile apps because of their convenience, which is why most businesses today are scrambling to make sure that they have their own. However, the expectations of convenience consumers have can be a double-edged sword in the sense that there is little to no margin for error. The vast majority of mobile app users [...]

How do businesses talk to customers in today’s digital and mobile era?

B2B, B2C, B2B2C, etc. Businesses, nowadays, are trying to create solid and sustainable relationships by actively engaging mobile consumers. They are achieving this by offering interactive tools and services which lead to better results in the digital era. The internet and the dominance of mobile have reshaped the landscape and offered customers new opportunities to [...]