What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofence marketing can better surprise and delight customers [...]

How to rock marketing by leveraging “Tradigital marketing”

  In today’s world of Internet and information overload, marketing still bears various forms. Traditional marketing in the form of telemarketing, print, etc. Digital when we start thinking about social networks, for instance. Or the “new” television that is YouTube or Netflix. The boundaries between marketings are changing and tending to merge. That is where [...]