Influencer Marketing: What is an influencer on social media?

Have you recently come across "Influencer Marketing" in publications or on social media? Do you actually know what it relates to? Well, it is THE marketing for 2017. A tactic that relies on influencers, key opinion leaders, stars, or whatever you decide to call people with "influence". Whether they be self-proclaimed or publicly acknowledged as [...]

To Blog or not to blog?

Oh Blog, where art thou? Once upon a time, writing a blog was a traffic and business magnet. Even a stairway to influencer status. Writing a blog, offer an opinion to the crowd and becoming a thought leader. However, as time has shown, "noise" has caught up as the masses took to blogging. A blogging revolution? [...]