My articles

Google BERT: Google announces the most important update of its algorithm in 5 years

Announcing BERT, one of the most important updates in the history of Search. And Google says so. 10% of the requests are concerned. A (truly) major update of the algorithm Google rarely communicates about new algorithms - to the great displeasure of specialists. Several times a year, it informs the SEO community when a larger [...]

Could most cyberattacks be easily countered by companies?

October is cybersecurity month. On this occasion, consultants, specialists and other actors are pushing cybersecurity and its data to the forefront. In Europe, consulting firm Wavestone, recently presented conclusions of its study dedicated to incidents encountered by companies in this area. With one observation: pirates, whose primary motivation remains financial gain, have limited technical capabilities. [...]

What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofence marketing can better surprise and delight customers [...]