My articles

What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofence marketing can better surprise and delight customers [...]

La France, technological sovereignty and startups

This short piece relies on a quick summary of France's major announcements touching on startups (made by none other but the President). This serves as a hint for all). With la FrenchTech having delivered solid results and continued growth for the French ecosystem, maybe startups, entrepreneurship and innovation could be one of the way forward [...]

Communication mistakes you must avoid

Communication is an essential process that also ensures the proper functioning of a company. For a company to be able to develop and retain its customers, a communication plan is required. With a well thought-out communication policy, you will be able to build a clear competitive advantage, which means more market share and more profits. [...]