My articles

Why Growing Your Business Doesn’t Need a Huge Budget

A common myth is that growing a business is necessarily expensive. One prevailing thought is that because it ‘takes money to make money’, there needs to be a massive front-end investment in operations, sales, brick-and-mortar expansion, and other areas in order to really achieve the kind of growth that brings the most profits. The reality [...]

The Era of Digital Platforms and The Full Stack Advantage

What is the word in the digital world these days? Looking at the current trends, it would amount to a mix of cloud computing, cybersecurity, Internet of Things (IoT), Artificial Intelligence (AI), 5G and a few others. However, only relying on one or a few of the digital technologies is not enough to complete an [...]

Biteable content: social media – and marketing – smarts

Let's keep it easy and digestible. The following is a short compilation of tips and advice about social media and marketing. A few bits and pieces of smarts, easy to consume and easy to share.  Employee advocacy When it comes to social media presence, employee advocacy has always been important but it is growing in [...]