How do most businesses see media and press relations?In a nutshell: simple, effective and cheap when you can manage it internally. For a startup, press relations (PR) are unquestionably one of the fundamentals of the communication plan (think about the return on investment from that Techcrunch coverage…); as long as they do it right. While [...]
How should I behave in front of the camera? What can I, should I talk about? Doubts, questions and, overall, a sense of uneasiness. As I talk to founders and employees considering starting - or having gotten started - to use video for their business, these are some of the common feelings and questions that [...]
We are currently living in crazy times. With COVID-19 having a global impact and governments using wartime language when it comes to companies' marketing and communications, we are walking on thin ice.So, how can you plan your communication and avoid missteps? Be organised and don't leave anything pending or unplanned. Here are the steps to [...]
The idea was born during a discussion between friends, quickly written on the corner of a tablecloth. And then they launched a startup. That's where the story begins. Which doesn't always end well. "If you could go back in time, what wouldn't you do?" Well, there you have the answer…", a founder's voice tucked-in bitterness, [...]
It is a question - and debate - nearly as old as the world itself. Or we would like to think so. Are entrepreneurs born or made? While we do love to think about natural-born entrepreneurs, these debates, between the innate and acquired character, are showing that one is not necessarily born an entrepreneur, even [...]