The average person will spend nearly two hours (approximately 116 minutes) on social media everyday, which translates to a total of 5 years and 4 months spent over a lifetime (source: study by Mediakix). Even more, time spent on social is only expected to increase as platforms develop. Our lives are becoming increasingly digital, leaving reality hanging.
With this shift in mind, online shopping site mydeal recently put together an article exploring the ways to stay in control, and grounded, while leveraging social media positively. I got to give my 2 cents on the topic:
“As a former marketer, social media manager, leader of a national program, brand strategy consultant (and heavy user of social media) and, finally, Key Opinion Leader (for Chinese firm Huawei among others), my life mostly relies on social media. Yet, for someone whose daily work is linked to these various platforms, I am often seen as being able to keep an illogical distance from these. Why? I come from a humble, country, background and have always been taught that only what you can touch really matters. When growing food conditions your ability to eat, real work takes real meaning. Beyond that, regardless of status or type of work, I do decide on my path in life. It is easy for people to hate their job, hate their life but not quit or change. I have. And every experience stays with me as a reminder that whatever I achieve could disappear tomorrow. And I could actually be the one choosing to make it disappear too. Last, my family in general and my fiancée, in particular, do live outside the social media craze and are happy to have fun at my expense when I tend to float in the virtual world. These are people who could not care less about vanity metrics or Twitter royalty. And they are the best at keeping the “real” in my life.”
You can read the whole article and other pieces of advice on the mydeal’s website.
Also published on Medium.