Communication is an essential process that also ensures the proper functioning of a company. For a company to be able to develop and retain its customers, a communication plan is required. With a well thought-out communication policy, you will be able to build a clear competitive advantage, which means more market share and more profits.
Not precisely defining your target
Let’s take the example of a person who will leave without knowing his destination. This person will always be in doubt until the destination is finally revealed to him. It is exactly the same with a company that has established a communication plan without having defined the target or targets. For each communication plan, its target or targets are part of the essential rules. If you want your communication plan to be successful, you will first have to define who your contacts will be and they may be many depending on the product or service.
Not identifying your objectives
Some companies do not know the “why” of their communication plan, i.e. their short, medium and long-term objectives, which require them to think about the difficulties that will arise but also the benefits. In practice, it is almost impossible for these companies to achieve their objectives. Before launching a specific policy, it is necessary to anticipate the results. This is how it becomes easy (easier?) to sell, promote a product and build a brand image.
Choosing a poorly adapted message
Transmitting a message that is not adapted to the target audience, or to convey it at an inappropriate time, is far from sensible. Communication is a science which foundations must be mastered, otherwise, it is sure to fail. The message or campaign, undertaken by each company must be unique and must arouse the interest of the interlocutors. It is therefore important that your message is adapted to your target audience and the results you will want to achieve from them.
Disposing of (some) media
Not being able to detect obstacles
In general, targets never perceive communication in the same way, which is what causes their hesitations and blockages. The best way to avoid them is to establish systems or strategies from the outset that are sure to identify the obstacle. This would make it easier for you to correct them over time. Sometimes an advertising campaign that has started well encounters a major obstacle; news and life happen. No one is safe: so always consider (and be wary of) the worst-case scenario