Google BERT: Google announces the most important update of its algorithm in 5 years

Announcing BERT, one of the most important updates in the history of Search. And Google says so. 10% of the requests are concerned. A (truly) major update of the algorithm Google rarely communicates about new algorithms - to the great displeasure of specialists. Several times a year, it informs the SEO community when a larger [...]

What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofence marketing can better surprise and delight customers [...]

Communication mistakes you must avoid

Communication is an essential process that also ensures the proper functioning of a company. For a company to be able to develop and retain its customers, a communication plan is required. With a well thought-out communication policy, you will be able to build a clear competitive advantage, which means more market share and more profits. [...]

Biteable content: social media – and marketing – smarts

Let's keep it easy and digestible. The following is a short compilation of tips and advice about social media and marketing. A few bits and pieces of smarts, easy to consume and easy to share.  Employee advocacy When it comes to social media presence, employee advocacy has always been important but it is growing in [...]