bunch of wrapped chocolate eggs

Life is like a box of (sour) chocolates…

Life is like a box of chocolates… . Yes, this is a rant on the direction humanity seems to be taking; helped or not by the evolution of technology and embodied in current behaviours and acts like these of Cambridge Analytica and Facebook.

Life eh! And so is a good ol’ commute. Testament to the plunging IQ of the worlwide population and our newfound concerns for privacy in a day and age when people post their nudes online for all to enjoy, nothing embodies all these faces more than a good old commute. Take just a random day, place and train – or other transportation.

As manners and good habits would call for, each and every person would expect to sit tight, plug in the headphones and enjoy a (sometimes lengthy) travel. whether working, reading, playing a stupid mobile game or enjoying some social media time.

These days, however, such behaviours has gone down the gutter.

Take my commute of the day.

Life of dumb

In a fairly old and dying train coach, probably older than I am (and sadly the actual best fitted type available for any form of semi-comfortable and productive travel), I find myself surrounded by the stereo sound of phone conversations. That is despite headphones and music on (to a level of sound remaining decent but non-lethal to my hears).

Of course you, common humans, value your privacy, personal space, peace and quiet. Yet, taking a long, long, long call, on a packed train, to tell the tales of your preferred passion fruit, your lost keys upstairs and every (fucking!) bit of your life, public and private alike seems like no problem at all.

Bear in mind, while you are whining about Facebook, Cambridge Analytica and all these big bad networks spying on you that, not only are you telling it all to about a dozen of strangers (at least) and that, instead of just typing my thoughts I could have been writing the transcripts of your conversation.

When dumb goes dumber

The story does not end though. Humanity seems to have a way with getting from bad to worse (and worst?). Let’s kick it up one notch with two guys arguing about how they are not getting consideration enough for their work, that this is BS and so on! In the next coach, through the closed door, on a decibel level that turns heads even from our heavy phone talkers.

Now, said phone sucker, not noticing their own noise would still notice and complain about the noise these guys are making, visibly disturbing her own phone conversation. How not to point out the irony of the situation when every other normal person in a large, large radius has been enjoying the ever-annoying noise of a screaming contest in closed space.

Are humans even still able to learn?

We are living in interesting and scary times. While humanity could now benefit from tools, knowledge and freedom to create an amazing world, every piece of data out there points towards civilisation crumbling. People’s intelligence (IQ) keeps decreasing, cultural awareness, in an age of easy and cheap worlwide travel is becoming inexistent, environmental crisis are gearing up to be the new norm and WW3 seems to be only a matter of months away.

And while information are everywhere to be found, culture and real knowledge seem to be disappearing. Replaced by bite-sized, easily-consumed and rarely trustworthy content. As content creators, we bear a part of responsibility here, at least in ensuring not to partake in the race to the bottom for the sake of a one-time gratification of likes… .

As a society, it does seem, though, that most have relinquished intelligence and adopted the easy life of not making efforts anymore.

When did greater knowledge availability come to mean less responsibility?

Marketing Tactics That Aren’t Really Outdated

It is no exaggeration to say that the Internet changed marketing forever. Thanks to the wealth of information provided by analytics it is now easier than ever to generate targeted adverts supplied by AI predictions. However, this is not to say that the older methods of marketing and advertising have no place or value. If anything, these older techniques are being overlooked when they are still incredibly efficient.

Word of Mouth

These days, companies rely on data, AI and other technology like eVoice virtual numbers for a whole range of aspects of their marketing strategy. Arguably, the old methods are still the most effective. Some still think that word of mouth is the most essential marketing tactic of them all. All the online marketing with targeted videos featuring the audience’s favourite celebrities does not hold any weight against the heartfelt recommendation of a friend or close family member. It is not necessary for people to be talking about a product. If the topic of conversation is how admirable a company is then that all but guarantees a sale in the future.

Alternatively, there is a power to overhearing somebody else talking about a product or a service. Even if the listener does not know the speaker, the very fact that someone else thinks something is worth talking about will draw the listener’s attention and will cause them to be on the lookout for that thing shortly.

Flyers

Flyers are more than a piece of paper with some details. As a way of conveying information, they are little different from posters or billboards. Where they stand out is in the human element. Since it must be somebody’s job to hand out the fliers that person has the opportunity to engage with potential customers. That person will be far more effective in selling something that the information contained on the flyer alone. Its role is to later serve as a reminder to the customer and direct them in how they can get access to whatever it is they have been sold.

Of course, the success of this tactic comes down to the quality of the person doing the handing out. If they are being handed up by somebody who merely stands mute, then they may as well be a poster or some other static method. Charisma is everything.

Demonstrations

Some things simply have to be in action. A demonstration has many of the same strengths as someone handing out flyers. It gives a representative the chance to engage with the audience and lets their charisma do a lot of the work in selling.

However, demonstrations go one step further. They do not assert claims about the product and ask the audience to take it on faith; they also prove it. This is particularly useful for products that the audience can try for themselves. They may find that they enjoy using whatever it is on display. People who are having fun are far more likely to make a purchase right then and there. If they have to go home first, then they may rethink their decision to buy, or an unrelated experience may put them off by souring their mood. Demonstrations grant the ability to provide a positive experience in the way that no other form of marketing can.

By no means do we suggest only using these older methods to market your business. However, you should overlook them just because new channels are available to you. Take your time to trial different tactics and see what brings the best ROI, you might be surprised.

 

This is a guest post for which I thank Ellie, the author. Ellie Saunders is a young mother who is passionate about digital businesses. She is currently enjoying her marketing role at eVoice, a place where businesses can get virtual and toll free numbers.