Why I don’t give a f&$k about the International Women’s Day

Women, rejoice! Not only the International Women's Day but also the International Women's Week are happening now. Hell yeah! Picture that, a whole week dedicated to the "weaker sex" and a special time to acknowledge women's achievements, struggles and path to walk forward. A time to elevate women, celebrate them and (try to) shatter gender [...]

Influencer Marketing: What is an influencer on social media?

Have you recently come across "Influencer Marketing" in publications or on social media? Do you actually know what it relates to? Well, it is THE marketing for 2017. A tactic that relies on influencers, key opinion leaders, stars, or whatever you decide to call people with "influence". Whether they be self-proclaimed or publicly acknowledged as [...]